Web developmentthat holds up.

A website is software. It has to be fast on a bad connection, readable on any device, findable by a crawler, and maintainable by whoever comes next. Design decides whether people trust you; development decides whether they stay.

Message us about this See the work

<2sLoad target on mobile

95+Lighthouse target

WCAG AAAccessibility baseline

lighthouse · mobileLive

Largest paint1.2s

Interaction28ms

Layout shift0.01

<h1>Emergency plumber</h1>

loading="lazy" width="1600"

Tested on real devicesWCAG AA

95+ Lighthouse

Under 2s on 4G

The problem

Half your visitors leave before a slow page finishes loading.

Speed is not a technical vanity metric. Someone searching for an emergency plumber is on a phone, on mobile data, probably outdoors, and they have three other tabs open. Every second you make them wait is a percentage of them gone.

The same applies to everything underneath: heading structure, schema markup, keyboard access, image sizing. None of it is visible, and all of it decides whether the site earns its place in search results and converts the people who arrive.

What's included

How we build

Semantic, accessible HTMLProper landmarks, one h1, no skipped heading levels, real buttons, visible focus states. It is better for screen readers and better for crawlers — the same work serves both.

Core Web Vitals as a target, not an afterthoughtImages sized and lazy-loaded, fonts preconnected, no render-blocking scripts, layout that does not shift as it loads. These are the Core Web Vitals that Google publishes and measures, and they are a documented ranking signal.

Schema markupLocalBusiness, Service, FAQ and Breadcrumb structured data following the Search Central specification, so search engines understand what the business is rather than guessing from the copy.

Clean, documented codeWhoever touches it next — including you — can read it. No mystery plugins, no framework you would need to hire a specialist to maintain.

Tested on real devicesNot just a desktop browser at 1440px. Actual phones, actual throttled connections, actual older Android.

Analytics and tracking wired inCalls, forms and WhatsApp messages tracked to source from day one, so you can see what the site is returning without interpreting a dashboard.

How it works

Four steps, no surprises in the middle.

Architecture

The page structure, URL structure and internal linking planned before anything is built. Getting this wrong is expensive to fix later.

Agreed in writing

Build

Front end built to spec, on staging, with the speed budget checked as we go rather than at the end.

Staging link from day one

Test

Real devices, throttled connections, keyboard-only navigation, screen reader pass, Lighthouse.

Target 95+ across the board

Ship

Redirects mapped from every old URL, sitemap submitted, search console verified, monitoring on.

Nothing goes live untested

Questions

The things people ask before they commit.

What do you build with?

Whatever suits the job and whoever maintains it afterwards. Most trade and service sites are best served by WordPress or a straightforward custom build — both are fast when built properly. We will tell you which and why before we start, and the decision is based on what you can run, not on what we prefer.

Will it work on old phones?

Yes, and we test on them. A five-year-old Android on mobile data is a realistic customer, not an edge case.

Can I edit it myself?

Yes. Anything you would realistically want to change — text, photos, service details, prices — is editable without touching code, and you get written documentation and a screen recording showing how.

Do you do accessibility?

It is built in rather than bolted on. Semantic markup, keyboard navigation, contrast and focus states are part of every build. If you have a formal WCAG requirement to meet, tell us up front and we will scope for it properly.

What usually goes with this.

Website designA site built to turn searches into booked jobs.Read more →WordPress developmentWordPress you can actually run yourself.Read more →Website maintenanceUpdates, backups, security. You stop thinking about it.Read more →

Now booking

Your next customer is searching right now.

Message us what your business does and what you need. You'll get a straight answer on whether we can help and what it would cost — usually the same day, wherever you are.

Message us on WhatsApp hello@invinent.com

Chat-based · Fixed written quote · Live in as little as 3 days